Behind the Seams

We are three sisters, united by one obsession: we believe that nothing should get in the way of your comfort zone.

We’re constantly working to change the narrative on what our comfort zone entails – it’s not just a place to rest, but to reset and thrive – and we hope you’ll join us on our journey as we redefine comfort together.

Boutaina, Soukaina and Amira

Our Philosophy

If there’s one thing that we’ve all learned from the pandemic, it’s that life is better in PJs.When the pandemic forced us to spend more time at home, we realised how important it was to feel both comfortable and confident in what we wear. That’s when Rawbought was born, creating the comfiest sleepwear we had ever touched. Since then, it’s grown to offer loungewear and daywear options that take you from bed to brunch.

Our family has been in apparel manufacturing for over 30 years, which we consider our greatest strength. Stepping into retail was a shared dream among the three of us and a natural next step. We had the perfect source for the fabrics, design, and manufacturing that could transform our wardrobes. Every collection we create is thoughtfully crafted and reflects our personal styles.

Our background in manufacturing is ingrained in us, which means we see clothes in a very different light compared to what you see as a consumer. We understand what it takes to create pieces that are made to last—easy to care for, from high-quality fabrics that stay stylish season after season.

At its core, Rawbought is an extension of our sisterhood. We are each other’s safe place, and this brand is our way of sharing that feeling with the world through clothing. We believe your comfort zone should feel familiar, give you space to decompress, and remind you to take time for yourself to rest and reset.

Rawbought is crafted to be the most comfortable piece in everyone’s wardrobe. Style shouldn’t come at the cost of comfort, and that’s what we’re here to prove.

Our Brand

Our family has been in the business of apparel manufacturing for over 30 years, so when we say that every aspect of our brand and our products incorporate the highest environmental sensitivity and social sustainability, it’s more than just marketing speak.

At Rawbought, sustainability isn’t just a buzzword — it’s the guiding principle behind everything we do, from sourcing the raw materials to manufacturing, transportation, packaging and sales.

We believe in a fashion industry that empowers everyone, regardless of size or background. Our collections are designed to make you feel confident, comfortable, and connected to a larger purpose.