This is what softness looked like, all year long.
This year, your PJs went places — on planes, to pink ribbon walks, even to kopi runs. You didn’t just wear Rawbought at home. You lived in it. And we saw it: in stories tagged from Changi Airport, in festive pyjama parties, and in sleepy-eyed TikTok comments after a late-night launch.
So as 2025 winds down, we’re taking a moment to look back at what we created, what you loved, and how far we’ve come together.
What You Loved Most
From the softest new Je Dors colours (Berry, Frosted, Mistletoe Mood, and our now-iconic Kopi) to sleek silhouettes from the Lumiere Collection and structured softness in the 929 Edition — you made this our biggest, cosiest, most stylish year yet.
How You Spent Your Time
The numbers don’t lie. Across the board (and across the bed), you clocked in serious time in your Rawbought favourites. The kind of time that says comfort wasn’t just a treat — it became a lifestyle. Whether it was 8 hours or 800 minutes, every moment counted.
You Didn’t Just Shop. You Showed Up.
At TikTok Lives. At booths. At stockists. In the DMs.
You made every launch, event, and chaotic BTS moment worth it.
Your Rawbought Comfort Age
Turns out, we make you feel younger. Or at least, more relaxed. If comfort were measured in birthdays, we’ve been rolling back the years since the day we met. Think of it as self-care… disguised as sleepwear.
Top 5 Places You Wore Rawbought
Your pyjamas saw the world — and some very stylish brunches. You travelled, celebrated, advocated, and made memories in matching sets. Some days called for latte runs and gift-wrapping. Others for airport gates and Mother’s Day snuggles. Wherever life happened, your Rawbought came with.
💬 Bonus Wrapped Moments
Here’s what else had us (and you) talking:
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Most screenshot quote: “You might spill coffee, miss the bus, or get caught in the rain — but that’s the point.”
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Most opened email: “This Weekend? You. Me. Bed.” (We’re blushing.)
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Most shared product page: Je Dors in Mistletoe Mood. She was that girl, and she's almost all sold out.
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Most underrated hero: The Reis Knitted V-Waist Shorts — apparently we all got hot this year.
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Most surprising stat: 36% of shoppers bought more than one set — in one order.
Thank You, Truly
To everyone who supported us, styled us, or simply slept a little better this year — thank you. Rawbought was built on softness, but it’s carried by you.
Here’s to 2026.
Still soft. Still stylish. Still yours.