A Note from the Founders

Hi everyone,

We just wanted to pop in and send a heartfelt “hello” as we wind down another whirlwind of a year. November always feels like the weekend of the year, doesn’t it? A little breather before the ‘New Year, New Me’ madness kicks in. Honestly, we’re amazed at how fast 2024 has flown by!

First things first—a massive thank you to each of you! Your support during our 11.11 sale (and all year long) means the world to us. It’s such a joy seeing familiar names pop up in our orders—and in our recent TikTok Lives—and hearing your lovely feedback. There’s no better feeling than knowing that something we’ve poured so much thought into has become such a meaningful part of your life—just as it is in ours. Every purchase you make keeps this little dream of ours alive, and it’s true what they say: small business owners like us really do a happy dance with every new order!

We’ve got a few exciting things cooking in the Rawbought world that we wanted to let you in on! First up, we’re gearing up for The Christmas Atelier at Asia Square from 28th to 30th December—our third year running, and this time it’s going to be bigger than ever. We’ve got some surprises up our sleeves (which may or may not include a new colour drop!), but here’s a cheeky hint: there’s a giveaway prize you definitely won’t want to miss. Make sure to swing by!

Then, at the very end of December, we’re celebrating Rawbought’s 4th birthday! It’s always a bit surreal to think about how far we’ve come, and we’d love your help in deciding how to mark the occasion. A special collab? A big giveaway? Something completely different? Let us know what you’d love to see—we’re all ears.

We’re also giving our website a little refresh to make the shopping experience even more comfortable for you. Beyond that, we’re working on getting Rawbought into more places—new stockists, more pop-ups, and maybe even hitting a few major milestones if all goes to plan. Fingers crossed!

On a more personal note, there’s been a lot happening for us outside of Rawbought too. Soukaina is preparing to become a mum very soon, so her days are filled with prenatal yoga and the occasional cheeky fountain Coca-Cola—it’s her weekly treat, and we fully support it! Boutaina and her family are enjoying life in London, working hard to bring Rawbought to the UK while planning some family trips during the winter break. Meanwhile, Amira is deep in training for her first-ever marathon. She’s now the expert on running snacks, zone two training, and curating the perfect 42K playlist.

As we head into the final stretch of the year, we just want to say how grateful we are for each of you. Thank you for choosing comfort, for supporting small, and for being part of our journey. Keep an eye out for exciting festive gift guides coming your way soon. Here’s to wrapping up the year with warmth and looking ahead to a brilliant 2025 together!

With all our love,
Amira, Soukaina, and Boutaina

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