In 2025, sleep advice has become the wellness world’s version of “drink more water.” Useful? Yes. Revolutionary? Not really.
We’ve been told to get eight hours, cut screen time, and buy expensive pillows that look like marshmallows. But here’s the truth: great sleep isn’t one-size-fits-all. It’s more like skincare—personal, layered, and sometimes, a little messy.
Your perfect rest isn’t hiding in someone else’s bedtime routine. It’s in yours. That’s why we’re ditching the cookie-cutter tips and helping you build your own sleep formula—from the fabric on your skin to the thoughts in your head.
Here are the five core ingredients to explore, mix, and remix until you find what actually works for you. Spoiler: it probably involves pyjamas that don’t make you overheat and a phone that’s not in your hand at 2am.

1. Physical Comfort: What Does Your Body Need?
Sleep is a sensory experience. In 2025, we now know that the materials you sleep in, and on, matter more than ever. Fabrics like Lenzing™ Modal and washable silk support thermoregulation, reduce skin irritation, and support better deep sleep. If you run hot, try moisture-wicking blends. If you like to cocoon, opt for long-sleeved pyjamas with stretch.
Key Questions:
- Do I feel too hot or too cold at night?
- Does my sleepwear feel breathable or clingy?
- Is my mattress and pillow still right for me?
2. Mental Clarity: Is Your Brain Ready to Rest?
Sleep is not a switch—it’s a slow dimmer. Neuroscience now confirms that cognitive wind-down is essential. Our overstimulated, tech-heavy brains need a break to properly transition into rest. Creating rituals like reading, meditating, or simply dimming the lights prepares your mind for better REM cycles.
Key Questions:
- Am I staring at screens too close to bedtime?
- Do I feel mentally overloaded when I go to bed?
- What helps me switch off?

3. Emotional Regulation: How Safe and Settled Do You Feel?
Sleep studies in recent years show the undeniable link between emotional safety and quality rest. Anxiety, tension, and unresolved thoughts activate stress hormones that disrupt your sleep cycle. If your mind races at night, your nervous system might still be in “fight or flight” mode. Creating a space that feels emotionally safe—through rituals, comfort items, or journaling—can help your nervous system relax.
Key Questions:
- What thoughts keep circling when I lie down?
- Do I feel safe, secure, and comforted in my space?
- Are there calming rituals I can adopt?
4. Circadian Rhythm: Are You Working With or Against It?
Your body follows a rhythm—whether you’re a night owl or early bird. Exposure to natural light, consistent wake-up times, and earlier dinners can help reset your internal clock. Respect your rhythm, and your sleep quality improves.
Key Questions:
- Do I feel more awake at night or in the morning?
- How much sunlight do I get daily?
- Am I sleeping and waking at consistent times?
5. Lifestyle Compatibility: Does Your Sleep Support Your Life?
From parents to freelancers to students on deadlines—life is rarely routine. Your sleep should adapt to your needs, not the other way around. Maybe it’s napping, maybe it’s sleeping in on weekends. Build a routine that fits into your life, and not one you dread sticking to.
Key Questions:
- What time do I actually feel sleepy?
- Do my routines help or hinder my rest?
- Can I give myself permission to rest even if life feels full?

Your Sleep Formula Is Yours Alone
Your best sleep isn’t a trend—it’s a tailored routine. One that respects your rhythms, soothes your mind, and wraps you in comfort. It might involve soft pyjamas, calming playlists, or lemon balm tea. It might not look like anyone else’s, and that’s exactly the point.
Want help finding your formula?
Start with comfort. Explore our Je Dors or Carezza pyjamas collections and build the sleep you’ve always dreamed of.